Calyx Wellness
Calyx Wellness is the first Canadian CBD company, specializing in hemp-derived CBD products.
At Calyx Wellness, I worked directly with the CEO to build the first Canadian CBD company’s brand identity, visual language, and tone of voice. We strategized our creative vision in a new and interesting market across various B2C marketing channels, to grow into one of the most notable CBD providers in the country.
Role
Creative Director
Brand Discovery + Visual Identity
Editorial + Print Designer
Packaging Designer
Copywriter
Social Media Management
2019 Lookbook, Calyx Wellness
“Wellness lives in our community. It is a complex and multilayered experience. There are dimensions to wellness - social, emotional, spiritual, environmental, intellectual, and physical. In paying homage to wellness, we believe in the protection of wellness itself. Calyx Wellness consistently aims to be a channel for funneling the versatile benefits of CBD to our community. Amazing things are happening here.”
Additional Collaboration Credits:
Hyghly Alleyne, DOP
Eric Black, Production
Ruby Benson, Photography
Vanessa Cesario, Art Direction & Styling