Welcome to the heart-pounding, adrenaline-pumping world of Après-Ski 2023 – Toronto's most electrifying two-floor al-weekend ski party at 250 Adelaide, hosted by the iconic Rock ‘N’ Horse Saloon and The Porch, featuring costumes, live DJs, games, and plenty of festive drinking. Picture this: 600 of your closest friends, an alpine oasis in the middle of the city, and an atmosphere that fuses retro coolness with the exhilaration of a traditional European ski resort.

As the Creative Director behind the Après-Ski 2023 branding, my vision was to transport attendees to the heart of the Alps while keeping the retro vibes alive and thriving. The challenge was clear: weave together retro design elements within the narrative of a classic mountain retreat. The result? An unforgettable fusion of nostalgia, vibrant aesthetics, and a touch of European charm. Our design direction embraced the spirit of previous events while introducing a fresh take on the theme. The concept was to infuse the space with a retro aesthetic, utilizing carefully curated design elements that echoed the heyday of ski culture. From classic typography to bold colours reminiscent of vintage ski posters, every detail was a nod to the past, adding a layer of timelessness to the overall design. As the Creative Director, my role extended beyond conceptualization. I spearheaded a talented team of designers, ensuring that every aspect of the branding aligned seamlessly with our vision. Collaboration was key, and together, we meticulously crafted an environment that not only showcased retro aesthetics but also provided a tangible connection to the thrill of a mountain adventure. Après-Ski at 250 is more than an event; it's an experience. The culmination of our creative efforts is a visual feast that transports attendees to a bygone era of skiing glory.