thorn is a concept tea shop based on a clinical herbalist's interpretation of the ancient practice of astro-herbalism.

Launched in 2021, thorn is an experimental brand based on ancient practices of astro-herbalism. This practice has a non-linear history and has always championed the idea of bridging the gap between plants and planets. The idea is that how we observe and acknowledge the influence of the planets from the earth, is a mirrored phenomena of how plants influence us. I created the identity and branding system for thorn, from the initial logo to all of the packaging, stationery, and corporate catalogs. The tea offerings are separated by elements—fire, earth, air, and water—to which each zodiac sign belongs. With that, I created 4 unique icons to differentiate each element’s herbal offering. The clinical herbalist, Nicole, behind the brand is non-traditional and has a potent personal flair that I wanted to incorporate into the branding to best reflect the authenticity of thorn. The branding is rooted in chrome symbols reminiscent of well-known and common tattoos from the 90s rock and metal era. thorn’s tone of voice is a well-balanced mix between scientific and fantastical, reflecting Nicole’s experience and knowledge. Stylistically, the brand uses all lowercase letters. All photography for thorn that exists currently has also been produced by me. Nicole’s vision is one I align with and see value in: offer natural wellness that feels more personal but is as simple as sitting and sipping.